In the midst of a hip-hop era cluttered by Southern crunk hits and surrounded by the West Coast gangster rap sound, there has arisen something new. Something Different. His name is Yuns www.yunsmuzik.com, and his smoothly rhythmic delivery and articulate lyrics represent the new cutting edge in hip-hop. Refusing to follow any trends, Yuns slices his own path, telling personal stories and social observations in an honest yet positive manner. Part storyteller, part poet, Yuns The Verbal Architect narrates his stories with a flurry of scorching hot beats behind his rhymes.
Something Different.
His name is Yuns www.yunsmuzik.com, and his smoothly rhythmic delivery and articulate lyrics represent the new cutting edge in hip-hop. Refusing to follow any trends, Yuns slices his own path, telling personal stories and social observations in an honest yet positive manner. Part storyteller, part poet, Yuns The Verbal Architect narrates his stories with a flurry of scorching hot beats behind his rhymes. His fluidic use of vocabulary and intensely vivid portrayal of the world make him an absolutely stunning lyricist. With each verse Yuns lays down the foundation of a hit. Each lyric seems to have been intricately placed in order to create vivid imagery in every song. Whether it is down the path of hip-hop; in the bedroom with a freak of the opposite sex; or at the bar of a nightclub, each track takes the listener on an eventful ride through the mind of Yuns and places you in the front row seat of the world through his eyes. The gloom and doom that often characterizes hip-hop has been ripped away; Yuns has torn open the curtains, letting the sunlit rays of optimism and good vibrations beam through. It's no surprise, then, that industry professionals have dubbed him "the Dave Matthews of hip-hop." Unmatched in his genre, he is the messiah of a long dead region in need of a representative.
With a genuine talent for writing catchy, radio-friendly hooks, and producing top quality songs, Yuns has transformed the stagnant state of Northwest hip-hop, setting it ablaze with his presence. Not since the early days of Nirvana has Seattle seen an artist with the charisma, poise, and star quality of Yuns.
Yuns has just been signed to 33rd Street Records, the California-based label (home to superstars such as En Vogue, Outlaws and Peter Frampton). It is the next logical step for Yuns, who has been receiving massive regional acclaim for his talents. In 2001, Yuns destroyed the competition at the Northwest Hip-Hop Talent Contest, wowing the crowd with his infectious energy; a year later, he topped the awards at the Urban Music Association's Northwest Music Conference. His songs have blasted through the airwaves of major commercial radio stations such as KUBE 93.3 in Seattle and 100.3 The Beat in Los Angeles, burning request lines with the intensity of a supernova. If that wasn't enough, Yuns also signed a digital download agreement with www.ingrooves.com, perhaps best known for their clients Mos Def and Nappy Roots, becoming the first Northwest indie artist to have his own ringtone. Don't miss Yuns' video for "Hands Up" as well as his commercials on BET and MTV.